Our company has been entrusted with strategic communication consulting to shape and enhance the overall public image and distinct initiatives of the Institute.
The key objectives of this collaboration include increasing the Institute’s outreach and engagement, expanding and renewing its target audiences, facilitating the transformation of its research output into accessible and actionable policy recommendations, and amplifying its influence and intervention in public discourse. In essence, the goal is to establish the Institute as a leading hub for progressive policy-making.
As part of this engagement, AtoZ Communication & Strategy is responsible for:
– Strategic planning and content development across all communication channels, including publications, presentations, events, workshops, and policy briefs.
– Training and ongoing support for Institute staff to adopt best practices in communication approaches and promote the Institute’s activities effectively.
– Crafting specialized strategies and managing content publishing on the Institute’s social media platforms.
– Advising on the Institute’s newsletter, including audience targeting, content structuring and editing, segmentation of the existing subscriber base, and analysis of key performance indicators.
– Overseeing and consulting on the themes, structure, and production of podcasts and other audiovisual materials.
This partnership aims to position the Nicos Poulantzas Institute at the forefront of progressive thought leadership, actively contributing to the advancement of a more just, open, and democratic society, with significant impact within both the political and academic spheres, nationally and internationally.