“AtoZ Communication & Strategy took full charge of organizing and managing the communication aspect of the closing ceremony of Elefsina as the European Capital of Culture 2023. At this critical moment of the event, we focused on highlighting the review and celebration of the cultural journey, ensuring broad exposure and positive reception. Our strategy centered on the proper management of publicity before, during, and after the event’s conclusion through: – Designing, implementing, and distributing targeted press releases and communication updates, – Organizing and coordinating information flow to the media and journalists, – On-site support at the ceremony, ensuring smooth communication between organizers, sponsors, and journalists, – Enhancing the digital presence through posts on social media and digital channels to transmit the message and atmosphere of the celebration in real time. Through this targeted approach, we succeeded in emphasizing the cultural value of the institution and composing a narrative that reflects the success of the city of Elefsina in the role entrusted to it. Our experience and attention to detail ensured the success of the closing ceremony as a flagship cultural event summarizing the spirit and identity of Elefsis 2023. “
